Understanding The Potential Of Blue Biotechnology In Skincare Products

The all-natural beauty market in India accounts for one-third of the personal care products industry and is growing 2.5 times faster than the non-natural market, according to the Global Cosmetic Industry. In recent years, consumers are more cautious about what they use on their skins. They want skincare products that are less toxic and more therapeutic.

As demand for safe and healthier skincare regimes increase globally, we are witnessing brands turn towards blue biotechnology to meet consumer needs. Blue biotech is an exciting field of modern biology that involves genetic engineering and different production methods for valuable products. But what potential does it have in the cosmetic industry? Here’s what you should know about the potential of Blue Biotechnology in skincare products.

Valuable Skincare Resources

Marine biotechnology plays a vital role in exploring species living in the sea. It then uses the diversity of aquatic organisms to develop cosmetic ingredients sustainably. Given the marine environment hosts hundreds of thousands of already known species, it is a huge source for beauty ingredients. Some of the most valuable marine components in skincare products are algae, seawater, seaweed, and collagen from fish and jellyfish.

Blue biotech ingredients serve as innovative solutions for common skin conditions compared to terrestrial skincare resources. Marine bio-resources are effective because of the unique properties and enzymes produced. For instance, the sea algae are rich in minerals and vitamins, making it a suitable component for anti-aging beauty products. Nonetheless, all marine active ingredients discovered through biotech have proven useful for hydration, moisturizing, cleansing, and anti-aging.

Strong Appeal for the Western Cosmetics Market

According to the 2012-2016 Global Marine Biotech Market report, products with marine-derived ingredients have a greater appeal in developed markets. The report reveals 50% of the demand for beauty products with sea components comes from Western Europe and North America. The Asia-Pacific region is also witnessing demand for these products. However, consumers in these regions are taking a different trend compared to those in the West.

In countries like India and China, a small and affluent consumer base for high-end beauty products is growing. Technavio recommends that companies should cater to price-sensitive consumers in this region to attract more buyers.

Though driven by tech advancement, the marine cosmetic industry is still undergoing development. This aspect allows brands to fill the gap and stay ahead of the competition. Not to mention, adopting products with marine-based ingredients is fundamental for branding because they offer unconventional solutions to common skin problems.

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