Indian PM Narendra Modi Is Now The Most Followed World Leader On Facebook & Is Official
Indian Prime Minister Narendra Modi has certainly struck a chord with a generation hooked on to social media. According to a study conducted by Burson-Marsteller, PM Modi is the most followed world leader on Facebook now in the world.
With a whopping of about 40 million followers on his personal account, Mr.Modi is the reigning king of the virtual world. The study lists US President Donald Trump as the second followed with 20 million followers. The third spot belongs to the PMO’s account on Facebook which has about 13 million followers.
The study has also listed other social media savvy leaders, with President of India grabbing the 9th spot and with no surprises, External Affairs Minister, Sushma Swaraj placed on the 16th.
On arriving at this conclusion, the research team has analyzed the activity of 590 Facebook pages of heads of state and the government and foreign ministers throughout 2016 using an aggregate data from the Facebook’s Crowdtangle tool.
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When it comes to Facebook interaction, they found out that Modi was at the top of the game. With 169 million interactions, Modi’s account activity far outpaces Cambodia’s Prime Minister Samdech Hun Sen, the second-placed world leader, who had nearly 58 million interactions, says the study.
Modi has also beaten Barack Obama, the former US President as the most followed leader on Facebook. Obama was the most followed world leader earlier on Facebook with 52 million followers but had one of the lowest interaction rates at only 0.15 per cent.
Don Baer, Worldwide Chair, and CEO, Burson-Marsteller said as quoted “Burson-Marsteller’s second part of the World leaders in Facebook study demonstrates the effectiveness of political communications on the social platform. “It would be interesting to see if business leaders take lessons from the ways as the world leaders use Facebook, such as by bringing a personal tone to their communications.”
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More recently, Facebook founder and CEO Mark Zuckerberg cited Narendra Modi as an example for efficient governance with the help of social media. He said as quoted “In India, Prime Minister Modi has asked his ministers to share their meetings and information on the Facebook such that they could hear direct feedback from the citizens.”
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