Five Critical Principles of Logo Design


It’s worth the time to take time to focus on your company’s logo. This small icon does most of the heavy lifting when it comes to your brand’s visual identity. It’s what your customers think about when they think about you. In this new world of simplified technology, it’s not hard to find a logo maker, but it is easy to forget some simple principles that make that logo effective and able to carry the weight of your brand. If you’re using one of those do-it-yourself applications, like Adobe Spark, you’ll need some guidance to get it done correctly. Here are five critical principles of logo design.


Your logo should be the visual equivalent of a short and sweet statement about who you are and what you do as a company. If a logo is too complicated, customers may think about the logo’s design and not about you and your brand. When customers see your logo, it should remind them of their experiences and invoke positive emotions about your brand.


Your logo should express your brand and what it does. It should not look cool for the sake of looking cool. Your logo should trigger the emotions you what your customers to feel. It should say: We are reliable, dependable, fun, or whatever you want people to feel about your brand.

Remember to choose the appropriate colors as well. Different colors mean different things to different audiences, and different colors mean different things when placed together. There are tools that assist in choosing design styles and colors.


Your brand will be around for a long time, and the logo must stay along for the ride. Avoid trends and fads because they will make your brand seem dated when they are no longer popular.


Use creator tools like Adobe Spark help to keep your logo design versatile. These applications have tools to help keep your logo scalable. Create a logo that is concise and symmetrical so you can change its size without warping its look.

Your logo needs to fulfill many functions while representing your brand’s visual identity; functions like being posted on letterheads, business cards, websites, billboards, and everywhere else your brand is displayed. The need to use your logo in so many ways makes versatility a critical aspect of your logo design.


Finally, and maybe most importantly, your logo must be memorable. This is the entire point of a logo; it is a symbol for people to remember you by. Simple doesn’t mean forgettable, and it doesn’t mean easy. Make sure your logo reminds your customers of the wonderful experiences they have had with you.

Crafting a logo is an important step in branding. Remember to keep it simple and appropriate, which will help your logo to become timeless. Keep your logo versatile so it can be displayed everywhere your brand is seen. Using these principles will help you to create an effective and memorable logo that will set your brand apart.

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