Hindi Might Soon Beat English On Social Media, All Thanks To Internet Nationalism
Hindi is all set to topple English as it is the most popular language on social media this year. However, the study conveyed on the event of International Mother Language Day is not that positive. The trend is because of the popularity of nationalistic themed stories. As a result, issues that were of higher importance tend to be ignored.
According to a study conducted by the Storynomicx on the “Most Shared 5,000 News Stories in India in 2016,” Hindi news stories received the higher shares in social media compared to the English news in the last six months. In fact, the nationalism was the trending topic among the Hindi news readers that, critical issues like the GST Bill, Demonetisation, unrest in Kashmir and drought were completely dimmed.
Ajay Sharma, Founder, and CEO of Storynomicx quoted as follows “We have tracked the social trajectory of the most shared 5000 news stories to know what drives engagement for different readers. Though English had retained its leadership in 2016, Hindi might topple it in 2017 due to the increased penetration of the internet and a strong resurgence in nationalism.”
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In 2016, news-based stories about the Indian Flag, National Anthem, Saare Jahaan Se Accha, surgical strike by the Indian Army, terrorist attack in Uri, the boycott of the Chinese products and ban on Pak artists, were a hit among these readers.
“A study about the growing popularity of news stories in Hindi and other Indian languages was an important barometer to gauge the changing complexion of the Internet user,” added Ajay Sharma.
Last year, people had shared 32 stories on significant issues and 372 stories about Demonetisation while there were as many as 693 stories about nationalistic themes.